Hello! I'm James. A creative and strategic sales leader with experience designing and managing private label and branded CPG programs in 15,000+ stores across North America.
Currently leading sales of gourmet confections into retail and wholesale accounts.
I began my career in design, where I learned how to communicate clearly, think visually, and connect with audiences. That foundation evolved into brand development, giving me a broader perspective on how storytelling and strategy drive business growth.
Since then, I've built a career at the intersection of sales and design: private label & branded confection programs, brand & packaging creation, and manufacturing fundamentals in commodity based industries. I know what it takes to get a sweet product from concept to shelf and keep it moving.
Whether working with brokers, buyers, or internal teams, I bring a people-first, results-driven mindset to every account.
Built and managed CPG lineups from product development through packaging and final manufacturing — for national retail and c-store chains.
Grown accounts across 20,000+ retail locations by working directly with distributors, brokers, and buyers to win shelf space and keep it moving.
A design background means I speak both sales and creative; packaging dielines, promotional programs, and brand assets that help the product sell itself.