Projects
Below are a few select projects that highlight my growth, versatility, and the impact I’ve made across different roles in the industry — from creative development to strategic sales execution. Each project reflects a step in my journey and the skills I’ve built along the way.
Hebert Foods Inc Brand
Director of Sales & Creative
After successfully working with many brands with my time at Hebert, we had grown our branded and private label sales considerably. Once Hebert had acquired Element Snacks and incorporated, I spearheaded updated branding to focus on our modern capabilities along with our over 100 years of experience and tradition.
Circle K Private Brands - 2024
Creative Project Director
Moving into my new role as Creative Director, I worked directly with the head of Private Brands at Circle K to develop their new line of chocolate bars.
After initial design and launch was completed, I developed and designed several successful promotion opportunities including a Godzilla x Kong LTO flavor and under the wrapper coupon program.
OES School Branding - 2017
Graphic Designer
My first major brand that I tackled on my own. I worked with the director of Orange Elementary Schools to unify their branding across 3 schools, creating a cohesive voice and vision for students of each school.
This brand was utilized for several years until their merging with the regional school network.
Reach Out
James
Engberg II
HIKER
-
PHOTOGRAPHER
-
DESIGNER
-
SALES LEADER
Biography
I began my career in graphic design, where I learned how to communicate clearly, think visually, and connect with audiences. That foundation evolved into brand development, giving me a broader perspective on how storytelling and strategy drive business growth. A move into sales at a life insurance company shifted my focus toward relationships, negotiation, and performance where I found my niche.
Since then, I’ve built a career at the intersection of sales and strategy. At a private label manufacturer, I started as a Marketing & Sales Coordinator and advanced to Creative Director before ultimately stepping into my current role as Director of Sales & Creative.
Today, I manage national retail accounts across North America, lead new product launches, and drive growth through a mix of relationship-building, creative thinking, and executional excellence. Whether working with brokers, buyers, or internal teams, I bring a people-first, results-driven mindset to everything I do.
